Manila, Philippines – Dumagundong ang Burnham Green Park sa Luneta nang lumabas sa stage ang BreKa (Brent Manalo and Mika Salamanca) at nagbigay ng production number.
Ito ay in connection sa launching ng Puregold Hakot Relay Run, na magta-transform sa fun Filipino activity into a large-scale community engagement platform.
Marami ang nagulat sa dami ng mga tagahanga ng BreKa na nanood ng kanilang pagtatanghal.
Nag-stage na rin kasi ng sunset concert ang Puregold where OPM and P-Pop performers such as KAIA, G22, and Press Hit Play filled the park with live music and turned the relay into an afternoon celebration for families and fans alike.
Anyway, held on November 22, the event prompted a strong turnout with participants numbering in the thousands, demonstrating the retailer’s continued focus on community-building initiatives that are aligned with its long-term brand and customer growth strategy.
Blending fitness, entertainment, and Puregold’s iconic “hakot” experience, the three-kilometer relay introduced an innovative twist to the traditional fun run format.
Teams of three joined the race not for speed but for strategy, competing in a hakot segment wherein runners grabbed grocery items and filled their sling bags before tagging the next team member.
The ensuing scenario was a vibrant and adrenaline-filled activity that brought families, barkadas, and communities together in a unique way.
The Puregold Hakot Relay Run is reflective of the company’s broader goal to uplift Filipino communities and celebrate everyday wins.
Puregold President Vincent Co, who led the first wave of runners, said, “Wins come in many forms. This is a new one for us, as Puregold tries to create moments where families, friends, and communities can connect. This Hakot Relay Run gave us a chance to do exactly that.”
The tremendous success of Puregold’s first-of-its-kind relay affirms the potential of more creative, community-driven initiatives to strengthen brand affinity while deepening customer loyalty. JP Ignacio
