Manila, Philippines – As we all know, bago pa sumikat si James Reid bilang aktor ay una na siyang nahilig sa music.
Mahilig na siyang kumanta at tumugtog ng gitara, at kahit noong nagsimula siya sa showbiz (sa Pinoy Big Brother: Teen Clash 2010), pinapakita na niya ang hilig niya sa musika.
Kaya naman at the moment ay naka-focus si James sa kanyang first love, ang singing at pag-perform.
And for the second time, ni-launch ng Penshoppe ang campaign-specific soundtrack — this time featuring the original single ni James, ang You Deserve It. This is written and performed by Penshoppe’s brand ambassador James Reid.
This follows the success of the brand’s first original campaign track, Icon by BINI, released earlier this year.
You Deserve It embodies the spirit of All Together Now — a message of self-worth, shared style, and collective celebration.
The song will serve as the campaign’s official score across digital, in-store, and on-ground content of Penshoppe, to unite the visual and emotional narrative of the campaign.
“This song is really a message from Club Penshoppe to everyone — that even on the tough days, you still deserve to celebrate yourself. It’s a call to action for us to hype each other up, to claim joy, to show up for one another.
“That’s what the campaign is all about. We worked hard, we stayed connected, and now we get to celebrate all together.” says James Reid.
Anyway, the said shirt brand proudly announces its culminating initiative for 2025: “All Together Now.” This landmark campaign unites the brand’s full roster of endorsers in a powerful expression of style, community, and Filipino cultural resonance.
With the theme “All Together Now”, the brand invites its community to stand united — in fashion, in voice, and in purpose.
Anyway, you can download You Deserve It of James on Spotify. JP Ignacio
