Save our Wildlife from Extinction, launches at SM Atrium!

Big changes start with small steps.

Together, let’s save our endangered wildlife, including the Philippine eagle, pangolin, pawikan, dugong, cockatoo, and tamaraw!

Merchandise supporting this cause is available in select Kultura and Toy Kingdom branches: SM Podium, SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati. Proceeds from these purchases will directly benefit the Save From Extinction campaign.

SM Supermalls, in partnership with the Department of Environment and Natural Resources (DENR), proudly launches the Save from Extinction Project — a nationwide awareness and conservation initiative to protect the Philippines’ most threatened species.

Join us as we take action to preserve biodiversity, educate communities, and inspire the next generation of eco-warriors!

#SaveFromExtinction #EverythingsHereAtSM