Manila, Philippines — Fact is, ang live selling ngayon sa FB, IG, o TikTok ay isa nang platform.
Dito nakuha ni Dian Medina ang ideya na itayo ang DM Studios kung saan maaaring kumuha ng live sellers ang mga kliyenteng interesado.
Ang DM Studios ay isang Live Commerce and Creator Agency na itinatag ng mag-asawang Rodjun Cruz at Dian.
Ang ahensiya ay nabuo mula sa real, hands-on experience sa live selling, content creation, at brand partnerships.
“We specialize in transforming influence into measurable business results through structured live selling systems, performance-driven campaigns, and conversion-focused content strategies.
“Our expertise lies in bridging the gap between brands and creators. We build authentic campaigns that convert—not just views, not just engagement—but real revenue. Every campaign is backed by data, structure, and proven live selling frameworks.”
Si Dian mismo, bilang live seller, ay naniniwala na sa live selling ay may tunay na conversion at mabilis na resulta.
“I connect the clients to celebrities and influencers. There will be contracts.
“DM Studios—it all started with a dream and vision. My vision is to be able to help others kasi so many friends in the industry are asking me na they want to try this but hindi nila alam how to be connected with brands.
“Celebrities like Julie Ann San Jose are interested to join DM Studios. The same with Tuesday Vargas, Carla Abellana, and other influencers. Also, EA de Guzman and Pancho Magno and all of our friends, we are very much open to help them in live selling.
“Marami kasing mga clients ang tumatawag sa akin asking for help so here we are—DM Studios.
“And sa ngayon, we have 15 influencers in our stable,” sabi ni Dian.
Inamin din ni Dian na masarap mag-live selling at nagulat din siya dahil kaya pala niyang magbenta.
“I do live selling and I’m also the agency. For my live sellers, there will be talent fees and commissions.”
Inisa-isa rin ni Dian ang qualities of a good live seller.
“Authenticity. We need you to be authentic because viewers now are very smart. Hindi puwede ang hard sell.
“Live sellers should be authentic and honest. We sell products and we should truly believe in our product.”
Binanggit din ni Dian na may mga hazards din sa live selling dahil ang live sellers ay prone sa bashing.
“Yung mga bashers, sinasabi nila na malaki raw ako kasi kapapanganak ko pa lang noon kaya talagang nag-weight gain ako.
“Pero okay lang at hindi ko na lang pinapansin,” sabi ni Dian.
Ang kanyang asawang si Rodjun Cruz ay in full support sa bagong venture na ito ni Dian.
Si Maxene Medina naman, pinsan ni Dian, ang VP for Sales ng DM Studios.
Good luck, Dian, sa bago mong business. (JP Ignacio)
