MANILA, Philippines – Kakalasan na ng Department of Tourism (DOT) ang kontrata nito sa ad agency na DDB Philippines matapos ang paggamit ng stock videos sa “Love the Phililippines” advertisment video na hindi orihinal at hindi rin kuha sa Pilipinas.
Ayon sa DOT ang hakbang ay bunsod ng “abject failure to comply with their obligations. “
“As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms, that non-original materials were used in their AVP, reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced tourism branding, the DOT hereby exercises its right to proceed with termination proceedings against its contract with DDB,” saad ng DOT sa isang pahayag.
Nilinaw naman ng DOT na walang ginawang pagbabayad sa DDB sa ilalim ng kontrata ng tourism branding campaign.
“The DOT shall exercise its right to forfeit performance security as a result of default in obligations under the contract… Further, the DOT reserves the right to take all other action against acts deemed inimical to the interest of Philippine tourism,” dagdag pa ng ahensya. RNT