More than 23,000 volunteers from various organizations and communities across the country recently attended this year’s International Coastal Clean-Up (ICC), an annual event organized by SM in collaboration with the Department of Environment and Natural Resources (DENR), Local Government Units (LGUs), and the International Coastal Clean-up Organization as part of their commitment to promoting cleaner seas and oceans.
| This year’s ICC took place last September 21 simultaneously in 15 different SM Supermalls across the country, garnering a total of 23,320 participants overall and making it SM’s biggest ICC event yet since joining last 2015! Shown below are the SM Supermalls nationwide that were part of the cleanup. | |
 SM City Bataan employees roll up their sleeves for a coastal clean-up of barangays by the Balanga Wetland and Nature Park. |  A volunteer from SM City Tuguegarao and SM Center Tuguegarao Downtown clean up Cataggamanan Viejo. |
 SM City Daet volunteers clean up Bagasbas Beach, leaving it greener and cleaner than ever. |  A volunteer from SM City Legazpi helps protect the coast of Legazpi Boulevard. |
 SM City General Santos volunteers clean up Bauayan River. |  SM executives unite with Pasay City officials for a clean-up initiative at SM by the Bay at the SM Mall of Asia Complex, contributing to a trash-free Manila Bay. |
 SM City Mindpro volunteers clean up RT Lim Boulevard. |  SM City Cebu and SM Seaside City Cebu volunteers join forces to clean up Kinalumsan River by South Road Properties (SRP). |
 SM City Sorsogon volunteers conduct a cleanup by the pier site of Barangay Talisay and Bitan-o. |  SM City Olongapo Central and SM City Olongapo Downtown volunteers unite for a cleaner community at Kalaklan Parola. |
 Volunteers from SM City Puerto Princesa help clean the coastal barangays of Puerto Princesa City Walk Bay. |  An SM City Roxas volunteer lends a hand in cleaning up Barangay Culasi, Roxas City in Capiz. |
Through the ICC, SM highlights the importance of multi-stakeholder partnerships and showcases the power of working together to leave a positive impact on the environment.
